At 37 years old Tim Duncan thrives in a sport dominated by younger men in their 20s’. Duncan and his San Antonio teammates just wrapped up their battle with the Miami Heat for the 2013 NBA Championship.

Zoom. The bullet whizzes past your head as you jockey for position and a clear shot. A head peaks around the corner as you steady your aim, waiting for the precise moment to strike. You squeeze the trigger then duck for cover.

The alarming sound awakes you from your slumber. The insistent beeping from your phone or clock won’t let up until reality sets in. Your pulse quickens and palms become slick with fresh perspiration.

Company culture is a key component to any thriving business. It has been described as the only truly unique competitive advantage one company has over the other; it is the DNA or soul of the organization.

Why Company Culture is So Important! Each company is defined by it. Not many know it by name and many don’t even know it exists! It’s your company culture.

Today’s world is a very different place than just a few years ago. Today, we live in an ultra fast paced world with an abundance of everything from toothpaste to TV stations, computers to cars; the market place is filled with so many choices!