Motivation

You Don’t Trip Over Treasure. You Dig for It.

Treasure isn’t found by accident. It’s buried under effort, discomfort, and time. If it feels hard, you might be closer than you think. Keep digging.

This past weekend, I watched a sermon from Steven Furtick that hit me square between the eyes.

The central idea was simple, but confronting.

You don’t trip over treasure. You dig for it.

And the more I sat with it, the more it exposed something most people don’t want to admit.

If it’s not buried, it’s not a treasure.

Think about it. Diamonds aren’t sitting on the surface. Gold doesn’t show up without pressure. Anything truly valuable is hidden beneath resistance, effort, and uncertainty. Which explains why so many people never find it.

Not because they can’t. Because they won’t dig.

We live in a time where hard things are framed as unfair. Where effort is optional. Where discipline is dismissed. Where people are told they don’t need to work hard, just manifest, vibe, or convince themselves they don’t actually want the treasure in the first place.

That’s a lie.

And it’s a dangerous one.

Because while people are being told to settle, someone else is digging. While people are numbing themselves with comfort, someone else is leaning in. While people are told, “You’ll own nothing and be happy,” others are quietly doing the work, and owning everything.

Treasure has always required belief first.

You don’t dig because you already see it. You dig because you believe it’s there.

That’s the part most people miss.

They want proof before effort. Certainty before commitment. Results before discipline.

But belief is what gets you to pick up the shovel in the first place.

And here’s the truth most people don’t want to hear.

Failure isn’t usually about ability. It’s about refusal.

Refusal to start. Refusal to stay uncomfortable. Refusal to keep digging when it gets hard, lonely, or slow.

Digging is exhausting. Digging is dirty. Digging humbles you.

But digging also grows you.

The deeper you dig, the stronger you become. The stronger you become, the more responsibility you can carry. The more responsibility you carry, the more you’re trusted with.

Nothing of value comes without resistance.

So if what you’re chasing feels hard right now, good. If it feels buried, good. If it feels like progress is slow and effort is high, you might be closer than you think.

But only if you keep digging.

Because you don’t discover treasure by accident. You discover it through belief, effort, and persistence.

No shortcuts. No entitlement. No opting out because it got uncomfortable.

Grab the shovel. Get tired. Get dirty.

The treasure is there, but only for those willing to dig.

Tony Gareri

CEO & Culture Enthusiast

Drawing from firsthand experiences, Tony addresses how a culture evolution can lead to improved business results and happier work environments.

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