Vegetable Juice: Suck it up.

You're on the battlefield of life. Move or die. That's the brutal truth. It's not rocket science– it's grit. You own the power, every day, to move those mountains or to just sit there. And me? I bleed the belief that 'impossible' is just a dare.

My life's mission? To ignite that spark inside you that's been snuffed out by 'can't' and 'shouldn't'. To be the trailblazer that shows you it's never too late—until you flat out refuse to try. I've seen it a thousand times; dreams wither inches from the finish line. But not on my watch. I'm here to be the force that drives you past that finish line.

With each sunrise and each tick of the clock—I'm all too aware that life is slipping by. About 34 more turkey dinners, 400 fleeting months, and a finite 300,000 hours left. That's it. This realization? It’s fuel to live—all in, full-throttle, no holds barred.

Be the fittest, the fiercest, the toughest version of yourself—why? Because it’s non-negotiable. For me, it’s so my kids see a dad who's unstoppable. Kids don't do what you say; they mirror what you do. Your actions etch your legacy in their minds—make it epic.

Change the game if you want a different score. I hired a fitness coach, signed up, and suited up for a 6-month showdown with my limits. It kicked off with a 16-day cleanse. I should warn you, it’s no walk in the park. The unexpected nemesis: Veggie juice.

So here's a confession: I'm no fan of the green. So, I threw my best punch at the coach: "Can I substitute this veggie juice for something else?" It's the loopholes that we all look for, right? My coach responded, “suck it up”. At first, I found myself disappointed with his answer. I really didn’t want to drink the veggie juice. I was hoping he would give me an answer that fit my narrative. But as life often does, it smacked me right back with wisdom—I paid for transformation, not comfort. After sitting with his response, I refocused on the prize. I asked myself, “What if I gave in when the kids refused veggies?” Hypocrisy much? They watch, they imitate.

So I reminded myself of my goals, and doubled down. I will chug down the green gulps because the 'why' is louder than the taste. And it's shouting for victory.

Now, I urge you to look in the mirror. What's your 'veggie juice'? Time? Money? Your spouse? Work? Whatever the excuse, it's time to squash it. No time for pity or coddling. Lace up, face up, and gulp it down. Quite simply put- suck it up.

Tony Gareri

CEO & Culture Enthusiast

Drawing from firsthand experiences, Tony addresses how a culture evolution can lead to improved business results and happier work environments.

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