I need to come clean folks. I’m guilty of one of my cardinal sins, even though I’ve repented my old ways. I too had an office and worse yet, had all my leaders in offices at some point.

“The old rule was to create safe, ordinary products and combine them with great marketing.” Seth Godin, from Purple Cow. For better or worse, times have changed.

I’m dirty. I’m sweaty I stink and I’m probably a little hungry. Most of all, I’m tired, so very tired. My hands and feet are calloused while my back aches.

Imagine this: you’re hanging out at the dock one day, looking for work and maybe an adventure. You hear rumblings of a great voyage about to take place and are intrigued to learn more.