The retail market is tough! We’ve all seen the much-publicized closures over the past few years and recently even more major retailers have begun to pull the plug.

I need to come clean folks. I’m guilty of one of my cardinal sins, even though I’ve repented my old ways. I too had an office and worse yet, had all my leaders in offices at some point.

“The old rule was to create safe, ordinary products and combine them with great marketing.” Seth Godin, from Purple Cow. For better or worse, times have changed.

I’m dirty. I’m sweaty I stink and I’m probably a little hungry. Most of all, I’m tired, so very tired. My hands and feet are calloused while my back aches.