Sometimes your product is so good that your standard of customer service is irrelevant. Unfortunately, most of us don't have that luxury and need to establish epic standards of care and detail to build strong relationships and engagement.

I believe we’ve made huge strides as a society lately to become more transparent. Thanks in part to social media, we are now offering the world a glimpse into who we are as people, as well as who we are as businesses.

When it comes to creating a great company culture, the question I am most often asked is “Where did you start?

I’m in the middle of a closely guarded facility where access is granted to only a select few. I’m surrounded by advanced technology that looks like it’s from some big budget science fiction film.